OLUNE / BRAND WORLD / 2026

A brand
worth
keeping.

A little oil.
An entire world.

Discover Olune

LIGHT / GLASS / LIQUID GOLD

CREATIVE DIRECTION · IDENTITY · PACKAGING · ART DIRECTIONINDEPENDENT CONCEPT STUDY

THE OLUNE FILM / 35 SECONDS

A world.
Worth keeping.

From the hands that shape it to the world around it. Craft, flavour and fashion, brought to life.

Press play to watch with sound.

Open film ↗

01 / THE IDEA

Born between
grove and glass.

Olune is a South African olive oil concept rooted in the Cape Winelands. The folds of a dried olive inspire a sculptural glass vessel, becoming the starting point for a complete identity that brings together food, fashion and craft.

The idea is simple: the vessel should feel as considered as what it holds.

THE CHALLENGE: Give a familiar pantry staple the presence of a collectible object.
THE IDEA: Make the vessel part of the experience, with an identity rooted in its organic form.
THE EXPRESSION: Sculptural glass, olive wood, forest green, warm ivory and quiet gold.
MY CONTRIBUTION: Creative direction, brand identity, packaging concept and AI-assisted visualisation.

The name / The character

02 / THE VESSEL

Form follows
feeling.

The product concept takes the olive as its cue: asymmetry, soft curves and a surface that catches the light. Glass, wood and oil become a material language the rest of the identity can speak.

Concept visualisations, exploring a hand-blown glass aesthetic. No production or performance claims.

Olune vessel and form study, fresh olive, dried olive and sculptural glass on a botanical green background — A vessel designed to stay on the table

Light travelling through Olune’s sculptural olive-green glass

01 / SCULPTURAL GLASS

A LANGUAGE YOU CAN FEEL

Every surface.
A decision.

Olune vessel design studies, form sketches, olive-wood cap and provenance tag layout — From the silhouette to the smallest specification

An immersive close-up of golden oil and Olune’s sculptural glass

03 / THE IDENTITY

Less label.
More character.

A fluid script echoes the vessel’s contours. An olive-shaped emblem gives the identity a smaller signature. Forest green, ivory and gold carry that character across paper, objects and personal details.

Olune flowing script and olive emblem, gold foil on textured forest-green material — Identity / Light, texture and restraint

The identity / Emblem and wordmark construction

FOREST#202414

GROVE#747348

GOLD#D1B27A

IVORY#F2ECDD

The identity / A considered material palette

04 / THE WORLD

Made to savour.
Made to stay.

The identity continues beyond the bottle. Presentation cases, an olive-wood gift set, printed pieces and small brand objects make Olune a connected experience, from first reveal to the final detail.