COMPANY PROFILE & CREDENTIALS / 2026
Je t’aime Jacx is an independent creative consultancy founded by Jacquin Botha. I help marketing leaders develop distinctive brand platforms and campaigns, then carry the idea through design, film and AI-enabled content production. You work directly with the person shaping and making the work.
A concise PDF for your team, leadership or procurement.
Years in advertising
and creative leadership
Direct creative partner
from brief to delivery
South Africa based
International collaboration
AGENCY FOUNDATIONS
The Jupiter Drawing Room / Ireland/Davenport / JWT / TBWA / Ogilvy
01 / WHAT I BRING
Strategy, creative leadership and production expertise in one working relationship. The brief determines the team and the tools.
Audience insight, positioning, campaign platforms and senior creative counsel. A clear strategic foundation for the work that follows.
WHAT YOU CAN COMMISSIONBrand positioning, creative territories, campaign platforms, manifestos and concept development.
Concept development and art direction across film, outdoor, print, digital and social. Each execution belongs to a coherent campaign world.
WHAT YOU CAN COMMISSIONCampaign concepts, scripts, storyboards, visual direction, outdoor and social executions.
Directed image making, cinematic motion and rapid prototyping, with human judgement guiding the concept, consistency and craft.
WHAT YOU CAN COMMISSIONImage and video development, character and world building, campaign prototypes and production workflows.
Brand identity and visual systems that support repeated use across formats, with UX thinking and packaging ideation where the brief calls for it.
WHAT YOU CAN COMMISSIONIdentity direction, design systems, modular content, packaging concepts and digital experience thinking.
02 / EVIDENCE IN THE WORK
FINANCIAL SERVICES / STANDARD BANK
Creative Director / Art Director across Standard Bank’s campaign body of work, including What’s Your Next?, Make One Day Today, Your Next Million and My Fearless Next.
Business Insider SA credited What’s Your Next? with improved consumer satisfaction, reporting the largest gain of any bank in South Africa.
Explore the campaigns ↗Business Insider SA / James de Villiers / 8 March 2018
AUTOMOTIVE / FORD
Ford Bantam’s The Bakkie That Built the Nation celebrates the people whose work carries a country. “Bakkie” is the South African word for a pickup truck.
Television, print, outdoor and ambient executions give the idea a life across channels. The portfolio includes outdoor recognised by BestAdsOnTV.
See the selected work ↗Creative recognition includes Loeries, Pendoring Awards, Bookmarks and BestAdsOnTV. Campaign honours reflect collaborative work.
03 / CATEGORY EXPERIENCE
Selected brand experience accumulated through agency roles and independent practice. Each category brings its own audience, buying context and creative challenge.
Standard Bank, Absa, Old Mutual, Investec, Visa
Banking platforms, investment narratives and trust-led brand communication.
Ford, Nissan
Vehicle launches, pickup storytelling, product communication and dealership context.
Vodacom, Telkom, Safaricom, MTN Business
Consumer and business communication, digital services and connected experiences.
SAB, Heineken, Red Bull, Anglo American
Consumer campaigns, brand storytelling and communication for complex organisations.
04 / HOW THE WORK HAPPENS
Direct involvement from the first conversation. Clear decisions at each stage.
Agree the business challenge, audience, scope and what success should look like.
Develop the insight and creative platform. Explore the strongest territories before committing to production.
Direct the design, film and content. Use AI prototyping and specialist partners where they serve the idea.
Build connected assets for the agreed channels, with consistency, usage rights and handover considered.
A PROCESS ILLUSTRATION
A campaign world can adapt across channels and formats while retaining its character. Scope and production requirements are agreed for each engagement.
05 / FOR YOUR TEAM & PROCUREMENT
Commission a defined project, bring me in for creative counsel, or build an ongoing retainer relationship. I collaborate directly with brands and alongside internal or agency teams.
Formal service agreements define scope, deliverables, fees, confidentiality, intellectual property and usage rights. Production partners can join where the work requires them.
Discuss supplier onboarding ↗Download the credentials PDF to share with colleagues, marketing leadership or procurement. Internal evaluation and circulation are welcome.
THE NEXT CONVERSATION