Je t’aime Jacx

RÉSUMÉ / CV / 2026

Jacquin
Botha.

Executive Creative Director
AI Creative Innovation Leader

Executive Creative Director with 23+ years of experience in brand strategy, integrated advertising and art direction across African and international markets. My agency background includes TBWA, Ogilvy, JWT, The Jupiter Drawing Room and Ireland/Davenport. I now lead Je t’aime Jacx, combining senior creative direction with generative AI production for brands and agency teams.

Download CV ↓Explore the experience ↘
Jacquin Botha seated in a garden, wearing a hat and purple jacket
Johannesburg, South Africa
Working internationally / UTC+2
jacx@jetaimejacx.com ↗+27 82 373 1943LinkedIn ↗Selected work ↗

01 / SELECTED CONTRIBUTIONS

The contribution.
The context.

Creative leadership built through global agency networks, major brand platforms and independent AI production.

01

Standard Bank: What’s Your Next?

Creative Director / Art Director on the bank’s integrated brand platform. Business Insider SA credited the campaign with improved consumer satisfaction, reporting the largest gain of any bank in South Africa.

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02

Visa: 2010 FIFA World Cup

Contributed to global Visa creative initiatives through TBWA, collaborating with international creative teams on work associated with one of the world’s largest sporting events.

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03

Ford Bantam: The Bakkie That Built the Nation

Automotive storytelling grounded in the people who build South Africa. The portfolio brings together television, print, outdoor and ambient work, including outdoor recognised by BestAdsOnTV.

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04

Creativize.ai: 2025 Wrapped

Included among The AI LIVE Show’s top 10 most-posted AI creators of 2025, recognising the distinct visual style and ideas in my generative AI work.

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02 / SELECTED CAREER HISTORY

Experience,
with perspective.

Expand each role to explore the work and contribution. Dates follow the supplied 2026 résumé.

March 2019 to present

Je t’aime Jacx

Founder & Executive Creative Director

Independent creative practice, South Africa. Je t’aime Jacx (Pty) Ltd registered in 2025.

  • Deliver creative strategy, campaign development and art direction for brands across financial services, telecommunications, consumer goods and automotive.
  • Selected client experience includes Standard Bank, Vodacom, Safaricom, MTN Business, Investec, SAB and Heineken.
  • Develop AI-assisted workflows for campaign visualisation, cinematic storytelling, prototyping and content production.
  • Work directly with founders, executive stakeholders and marketing leaders, alongside agency and production partners where required.
March 2017 to March 2018

Ireland/Davenport (Collective ID)

Creative Director

Johannesburg, South Africa. Integrated advertising agency.

  • Played a creative leadership role in Standard Bank’s What’s Your Next? platform, with Creative Director / Art Director contribution across the campaign.
  • Directed integrated concepts and execution across advertising, digital and brand communications, working with multidisciplinary creative teams.
  • Contributed to the agency’s creative work preceding its Financial Mail AdFocus Small Agency of the Year recognition in 2018. This was an agency award.
October 2013 to June 2015

The Jupiter Drawing Room

Senior Art Director

Johannesburg, South Africa. Advertising and brand communications agency.

  • Played a senior creative role in Absa’s Prosper platform for the South African financial services group.
  • Developed integrated campaign concepts and art direction across television, print, digital, outdoor and experiential channels.
  • Worked with strategists, copywriters and marketing teams to translate complex propositions into clear human stories.
October 2012 to October 2013

Ogilvy Johannesburg

Senior Art Director

South African office of the global advertising network.

  • Developed integrated campaign concepts and visual communication for major brand accounts.
  • Collaborated with strategic planning and client leadership teams on brand positioning and campaign execution.
January 2007 to January 2010

TBWA\Hunt\Lascaris

Senior Art Director

Sandton, South Africa. Part of the global TBWA advertising network.

  • Contributed to global Visa creative initiatives in the lead-up to the 2010 FIFA World Cup.
  • Worked with international creative teams and agency specialists across brand, campaign and experiential projects.
March 2005 to January 2007

JWT

Art Director / Designer

Cape Town and Johannesburg, South Africa. Global advertising network.

  • Developed integrated campaign creative, branding and design solutions across client accounts.
  • Built a foundation in strategic visual communication, concept development and design craft.

03 / EXPERTISE & TOOLS

Creative judgement.
Technical fluency.

AI & motion

ChatGPT, Claude, Gemini, Midjourney, Runway, Higgsfield, Kling, Nano Banana, ImagineArt, Dreamina, CapCut, Luma Labs, Weavy, Google AI Studio

Design

Adobe Photoshop, Illustrator, InDesign, PowerPoint, Figma, Sketch

Collaboration

Google Workspace, Microsoft Teams, Trello, Asana, Miro, Notion

04 / EDUCATION & RECOGNITION

Keep making.
Keep learning.

2019

UX Design, cum laude

Red & Yellow Creative School of Business

2002

National Diploma in Graphic Design

Cape Technikon, now Cape Peninsula University of Technology

Recognition & partnerships

Campaign and creative recognition includes Loeries, Pendoring Awards, Bookmarks, BestAdsOnTV and the JWT Creative Challenge Award. Agency and campaign honours reflect collaborative work. Creator relationships include the ImagineArt Creator Program and CapCut Seedance creative partnership.

Included among The AI LIVE Show’s top 10 most-posted AI creators in Creativize.ai 2025 Wrapped.

Read the creator recognition ↗

A CV ready
for your shortlist.

A searchable PDF with clear contact details, career dates, contribution and software experience. Built for hiring teams and internal circulation.

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THE NEXT CONVERSATION

Let’s make
something matter.

Discuss your brief ↗Download CV PDF ↓