JACQUIN BOTHA · EXECUTIVE CREATIVE DIRECTORJOHANNESBURG / WORLDWIDE
JE T’AIME JACX / INDEPENDENT CREATIVE CONSULTANCY
Brand strategy. Integrated campaigns.
Senior creative direction. AI production.
TRUSTED BY
Selected brands across an independent and agency career.
01 / IN MOTIONFORD BANTAM · 01:25
Built on
a great idea.
THE WORK SPEAKS
From the street
to the stage.
A strong campaign gives a brand a story people remember. Years after its launch, Ford’s “The Bakkie That Built the Nation” returned to the stage at Nedbank IMC. I played a pivotal creative role in the campaign, recognised by the Loeries, Pendorings and a global BestAdsOnTV outdoor award. Its lasting relevance shows what a well-directed idea can carry.
The story behind the work ↗
FLAGSHIP COLLECTION / 04 CAMPAIGNS
Standard Bank.
A bigger next.
Creative Director / Art Director across four campaigns, connecting brand ambition with human stories. Make One Day Today. What’s Your Next? Your Next Million. My Fearless Next.
Explore the Standard Bank campaigns ↗NEW / BRAND IDENTITY & PACKAGING
Olune.
A brand worth keeping.
An independent brand concept that gives olive oil the presence of a collectible object. Strategy, identity, packaging and art direction, considered as one.
Explore the Olune case study ↗
EIGHT SELECTED WORLDS / EXPLORE THE REEL
Turn your
perspective.
Move through the work.
Select an image to step inside.
Culture, illustration & AI film
Adidas Cultural Icons
Football heroes become cultural icons before they become legends. This speculative Adidas series reimagines Bafana Bafana stars as national treasures, using AI-crafted engraving, woodcut detail and South African symbolism. Concept work, not commissioned or endorsed by Adidas.
01 / 08
THE MAKING / AN OPEN STUDIO
Before the
final frame.
A look inside the work.
The experiments, the decisions,
and everything in between.
01 / FIELD NOTESOld school.
AUTOMOTIVE CEREAL / INDEPENDENT SPEC CONCEPT
Old school.
For breakfast.
What if the next generation of bakkies ate the old guard for breakfast? This speculative automotive concept turns that challenger attitude into something literal: a bowl of chocolate cereal shaped like bakkies, engine blocks, pistons, tyres and steering wheels. Developed as an idea for a new Chery bakkie, it uses breakfast humour to explore the tension between legacy motoring and a new hybrid and electric era.
Follow the idea from the dry cereal study to the milk-splash print, the wider visual exploration and an 18-second social film. Tactile baked textures, macro detail and exaggerated drama make the familiar feel unexpected.
04 / THE FILM
A big bowl.
A bigger attitude.
The still idea comes to life through cinematic close-ups, flying cereal and milk in motion. A deliberately overdramatic choral treatment gives a bowl of breakfast the scale of an automotive launch.
Play with sound for the full experience.Reels
jacquinb.View profileOld school. For breakfast.
A little appetite for disruption.
Original audio · Je t’aime Jacx
Independent speculative concept by Jacquin Botha / Je t’aime Jacx. Not commissioned or endorsed by Chery. Presented as a creative exploration.
02 / FIELD NOTESThis battle
CAPCUT PARTNERSHIP ANNOUNCEMENT
This battle
was edited.
A cinematic announcement for my partnership with CapCut. Step behind the finished film to explore the ImagineArt workflow and the character studies that bring its world into focus.
02 / UNDER THE SURFACE
Inside
the workflow.
A closer look at the ImagineArt canvas. Follow the images, connections and motion experiments behind the world on screen.
Press play. Follow the process. ↗03 / IMAGE STUDIES
A world in
the details.
Three studies. One cinematic world.
Select an image to explore it up close.
03 / FIELD NOTES
HIGGSFIELD COMPETITION / SPEC FILM
Taxi Boss.
A speculative film created for a Higgsfield competition. South African taxi culture meets a steampunk future, with reimagined vehicles, tactile machinery and characters built for this cinematic world. Explore the finished film, the making-of and the details behind the spectacle.
02 / THE MAKING-OF
Under
the bonnet.
Step into the visual development of Taxi Boss. A closer look at its characters, vehicles, props and environments, and how the pieces come together on screen.
Explore the thinking behind the spectacle. ↗03 / BUILDING THE WORLD
Every detail
has a role.
From a familiar flavour to an unfamiliar future.
Select any image to explore the details.
Independent speculative film created for a Higgsfield competition. Presented as a creative exploration, not a commissioned brand campaign.
04 / FIELD NOTESForever Golf.
FOREVER GOLF CULTURE / INDEPENDENT AI CONCEPT
Forever Golf.
Forever culture.
A playful exploration of South Africa’s relationship with the Golf, told through expressive characters, custom cars and collectible worlds. Local personality shapes the details, from the nicknames and styling to the figures and their miniature rides. Here’s a look at the artwork, character development and motion experiments behind the series.
The original LinkedIn post01 / THE SERIES
Driven by
personality.
The characters, the cars, the local flavour.
Open each board to explore the full artwork.
02 / IN MOTION
More than
a still idea.
A short project showcase and
a character brought into motion.
03 / CHARACTER DEVELOPMENT
Build the character.
Then their world.
Two development journeys, from
character studies to cars and packaging.
01 / SKRRRT
02 / Maak it!
04 / WORK IN PROGRESS
Turn it around.
Look again.
Original screen recordings of the
character turntables and surface study.
Conceptual AI project for satirical and creative exploration only. Not affiliated with VW SA. No commercial intent.
05 / FIELD NOTESThe Journey
RANGE ROVER / INDEPENDENT SPECULATIVE FILM
The Journey
Between.
What if imagination could travel with you? A cinematic exploration of family, companionship and motion, imagining a luxury automotive story through quiet emotion rather than spectacle. A child’s inner world continues from the safety of home into the journey ahead. The vehicle enables that continuity.
Concept, direction, story, world building, character design, edit and music by Jacquin Botha / Je t’aime Jacx.
01 / THE FINISHED FILM
Imagination.
Along for the ride.
Stillness, atmosphere and emotional continuity.
Watch with sound.
The finished film, also featured in the AI Portfolio. View full project on Behance
02 / BEHIND THE SCENES
Before it feels real,
build its world.
A closer look at the character studies, visual development and creative process behind the film.
03 / THE EMOTIONAL SPINE
One journey.
Three movements.
Sanctuary
A warm, grounded home establishes family, safety and calm. The emotional world begins before the car enters the story.
Imagination
The squirrel becomes a companion and an expression of the child’s inner voice. The magic belongs within her world.
Motion
Home gives way to the road without leaving imagination behind. The car carries the relationship forward.
04 / CHARACTER & WORLD
A companion.
Not a distraction.
The squirrel was designed to feel calm, attentive and present. His role is to preserve emotional continuity, giving the child’s imagination a face.
Make the magic
belong.
Natural, motivated light. Tactile materials. Subtle weather and environmental movement. The home, landscapes and interior were conceived as lived-in, reassuring spaces, so the extraordinary could feel believable.
05 / EDITING & ITERATION
What stays.
What falls away.
Scenes were reordered, replaced and removed. Even visually striking moments were cut when they interrupted the emotional flow. The final structure prioritises feeling and continuity over spectacle.
MUSIC & SOUND
Composing
for stillness.
The music was composed for the project and introduced late in the process. “Umkhondo Wothando” supports the pacing, giving transitions room to breathe. Minimal sound design preserves intimacy and makes space for silence.
“The Journey Between” is an independent, AI-generated speculative film by Je t’aime Jacx. Created for creative exploration and portfolio purposes. Not commissioned, sponsored or endorsed by Range Rover or JLR. All trademarks belong to their respective owners.
THE STUDIO STAYS OPEN
Finished work has a story.
This is where I share the making.
JE T’AIME JACX / AN INDEPENDENT CREATIVE PARTNER
Ideas first.
Business in mind.
Launching a brand, changing direction or planning your next campaign? Start with a clear position and an idea worth building around.
I bring brand strategy, creative direction, design and AI production into one working relationship. You work directly with Jacquin, alongside your team, from the first brief to agreed delivery.
Let’s discuss your brief ↗23+Years in advertising
and creative leadership
5Core sectors: automotive, finance,
telco, FMCG and lifestyle
1Direct relationship
with the founder
YOUR PRIORITY. MY STARTING POINT.
Choose your perspective.
THE BUSINESS QUESTIONWhat should your
What should your
brand stand for?
A clear brand platform gives the business something to build on. I connect the commercial brief with human insight, then develop a creative direction that can guide your campaigns and content.
- Brand positioning and platform development
- Senior creative counsel, directly with your team
- A distinctive idea with room to grow
THE MARKETING QUESTIONHow do we make
How do we make
the idea travel?
Build a campaign world that holds together wherever people meet it. I combine concept development and art direction with modular content and AI production, working alongside your internal team or agency partners.
- Campaign concepts, visual worlds and storytelling
- AI prototyping before production commitments
- Connected assets across channels and formats
THE DELIVERY QUESTIONA clear scope.
A clear scope.
A senior point of contact.
A registered South African consultancy with direct founder involvement. We agree the scope, deliverables and commercial terms, with intellectual property and usage rights defined in the project agreement.
- Project, consulting and retainer engagements
- Formal service agreements and confidentiality terms
- Remote and hybrid delivery, with production partners when required
WHAT WE CAN BUILD
Your ambition.
A considered response.
A focused engagement or an ongoing creative partnership. The scope follows what your brand needs.
01Brand platforms & strategy+
When your brand needs a clearer direction, I define the audience insight, positioning and creative platform. A focused foundation for your identity, messaging and campaigns.
02Integrated campaigns+
Turn a business challenge into a campaign people can recognise. Concept development, messaging and art direction connect film, outdoor, print, digital and social around one idea.
03AI production & prototyping+
Bring ambitious ideas into view through AI imagery, film and prototypes. I direct the story, visual consistency and craft, with deliverables agreed around your campaign.
04Brand identity & design systems+
Give your brand a recognisable expression across touchpoints. Visual identity, design guidelines and adaptable content systems help your team carry the idea into everyday use.
CLEAR SCOPE. CONSIDERED INVESTMENT.
The ambition
defines the investment.
Every engagement is built around your business objectives.
Deliverables, production requirements and usage shape the investment. Following an initial conversation, you receive a clear proposal defining the scope, investment and delivery.
01
BRAND STRATEGY & IDENTITY
Build the brand.
Investment tailored to your brand programme.
For a new brand or a business ready to reposition. Establish a clear strategic foundation and a recognisable visual identity.
Typical scope
- Brand positioning and narrative
- Visual identity and art direction
- Brand guidelines and selected applications
02
INTEGRATED CAMPAIGNS
Launch the idea.
Investment shaped around campaign scope and rollout.
For brands with a business challenge and an audience to move. Develop a distinctive campaign and connect its expression across channels.
Typical scope
- Audience insight and campaign platform
- Messaging, scripts and visual direction
- Agreed executions across film, outdoor, digital and social
03
AI-LED FILM & VISUAL PRODUCTION
Make it possible.
Investment based on creative and production requirements.
For ambitious imagery and film that need more than a prompt. Bring an idea to life with considered storytelling, visual consistency and craft.
Typical scope
- Concept and visual development
- Art-directed imagery or film production
- Editing and agreed campaign adaptations
04
ONGOING CREATIVE PARTNERSHIP
Keep moving forward.
A bespoke monthly engagement.
For brands and teams that need ongoing senior creative leadership. Reserve capacity around agreed priorities, deliverables and production needs.
Typical scope
- Direct access to Jacquin
- Brand direction and campaign development
- Agreed monthly priorities and capacity
Clear scope. Clear expectations. Your proposal sets out the agreed deliverables, review stages, timing, investment and usage rights. Combined engagements are scoped together.
Specialist third-party production, talent, travel, media spend and applicable taxes are quoted separately where required. For films, duration, complexity and usage shape the production requirement.
ONE IDEA. A CONNECTED WORLD.
Made to move.
Built to hold together.
A TYPICAL COLLABORATION
The idea is the thread.
A clear brief. An approved direction. Connected work ready for its audience.
The business brief
Agree the business challenge, audience and success criteria. You leave this stage with a focused brief, defined deliverables and a clear scope.
A process illustration, with scope and timing agreed for each project.
THE RIGHT WAY TO WORK TOGETHER
Let’s start with
what you need.
A focused engagement for a brand platform, campaign or production brief. We agree the deliverables, review stages, timing and usage before work begins.
Let’s discuss a project ↗Company details & supplier readiness
Je t’aime Jacx (Pty) Ltd
South Africa / 2025/540204/07
Jacquin Botha
Founder & Executive Creative Director
Johannesburg, South Africa
Commercial approach
Bespoke pricing per scope. Formal service agreements, defined IP and usage rights, and confidentiality terms.
jacx@jetaimejacx.com ↗
Request company credentials or discuss onboarding.
THE PERSON BEHIND THE WORK
Experienced eye.
Restless mind.
Creative leadership behind Standard Bank’s “What’s Your Next?” | Founder, Je t’aime Jacx | Brand strategy, campaigns and AI creative production.
I’m Jacquin Botha. Your senior creative partner, from the business challenge to the finished work.
As an executive creative director, designer and founder of Je t’aime Jacx, I bring 23+ years of advertising experience to your brief. My career spans The Jupiter Drawing Room, TBWA\Hunt\Lascaris, Ogilvy, JWT and Ireland/Davenport.
Based in Johannesburg and working internationally, I help brands and agencies define their direction, develop integrated campaigns and create distinctive identities, imagery and film. You work directly with the person shaping the idea and directing its execution. AI expands what we can make. Human judgement gives it purpose.
Work with me ↗
Human imagination.
Extraordinary possibilities.
STRATEGYCREATIVE DIRECTIONBRAND & DESIGNAI IMAGE & MOTION
CREATIVIZE.AI / 2025 WRAPPED
Amongthe mostshared.
Top 10 most-posted AI creators of 2025.
Distinctive ideas. Directed with intent.
“Style, colour, flare, just legendary stuff from Jacquin this year!”The AI LIVE Show · Read the recognition ↗
BEYOND THE SELECTED WORK
Always
in motion.
Independent concepts and creative experiments.
New ways to tell a brand’s story.
“Anyone can generate.
Jacquin Botha / Creative point of view
Not everyone can direct.”
GLOBAL ONE MINUTE BRIEFS
ONE MINUTE BRIEFS WINNERKenwood
Raw energy, flavour and chaos, beautifully controlled.
See the recognition ↗“Loved the style of these. Stunning.”
Nick Entwistle / On the Kenwood work
01 / 13
More winning work: Guinness, One Minute Briefs winner ↗
THE DETAIL IS THE DIFFERENCEBig ideas.
Big ideas.
Small obsessions.
From the shape of a story to the texture of a surface. Every detail carries the idea.
MATERIAL STUDY / AI ART DIRECTION
GOT SOMETHING IN MIND?
Let’s make
something matter.
Tell me about your brand, the challenge and your timing.
I’ll help define the right creative approach and scope.