JACQUIN BOTHA · EXECUTIVE CREATIVE DIRECTORJOHANNESBURG / WORLDWIDE
JE T’AIME JACX / AI POWERED CREATIVE CONSULTANCY
CREATIVIZE.AI / 2025 WRAPPED
Amongthe mostshared.
Top 10 most-posted AI creators of 2025.
“Style, colour, flare, just legendary stuff from Jacquin this year!”The AI LIVE Show · Read the recognition ↗
TRUSTED BY
Selected brands across an independent and agency career.
01 / IN MOTIONFORD BANTAM · 01:25
Built on
a great idea.
THE WORK SPEAKS
From the street
to the stage.
Work I played a pivotal role in creating now reaches marketing conference stages. At Nedbank IMC, Ford revisited “The Bakkie That Built the Nation”, a campaign recognised by the Loeries, Pendorings and a global BestAdsOnTV outdoor award. Years later, it remains a case study in the power of a great idea, a testament to the thinking, craft and creative leadership behind the work.
The story behind the work ↗EIGHT SELECTED WORLDS / EXPLORE THE REEL
Turn your
perspective.
Move through the work.
Select an image to step inside.
THE MAKING / AN OPEN STUDIO
Before the
final frame.
A look inside the work.
The experiments, the decisions,
and everything in between.
01 / FIELD NOTESThis battle
CAPCUT PARTNERSHIP ANNOUNCEMENT
This battle
was edited.
A cinematic announcement for my partnership with CapCut. Step behind the finished film to explore the ImagineArt workflow and the character studies that bring its world into focus.
02 / UNDER THE SURFACE
Inside
the workflow.
A closer look at the ImagineArt canvas. Follow the images, connections and motion experiments behind the world on screen.
Press play. Follow the process. ↗03 / IMAGE STUDIES
A world in
the details.
Three studies. One cinematic world.
Select an image to explore it up close.
02 / FIELD NOTES
HIGGSFIELD COMPETITION / SPEC FILM
Taxi Boss.
A speculative film created for a Higgsfield competition. South African taxi culture meets a steampunk future, with reimagined vehicles, tactile machinery and characters built for this cinematic world. Explore the finished film, the making-of and the details behind the spectacle.
02 / THE MAKING-OF
Under
the bonnet.
Step into the visual development of Taxi Boss. A closer look at its characters, vehicles, props and environments, and how the pieces come together on screen.
Explore the thinking behind the spectacle. ↗03 / BUILDING THE WORLD
Every detail
has a role.
From a familiar flavour to an unfamiliar future.
Select any image to explore the details.
Independent speculative film created for a Higgsfield competition. Presented as a creative exploration, not a commissioned brand campaign.
03 / FIELD NOTESForever Golf.
FOREVER GOLF CULTURE / INDEPENDENT AI CONCEPT
Forever Golf.
Forever culture.
A playful exploration of South Africa’s relationship with the Golf, told through expressive characters, custom cars and collectible worlds. Local personality shapes the details, from the nicknames and styling to the figures and their miniature rides. Here’s a look at the artwork, character development and motion experiments behind the series.
The original LinkedIn post01 / THE SERIES
Driven by
personality.
The characters, the cars, the local flavour.
Open each board to explore the full artwork.
02 / IN MOTION
More than
a still idea.
A short project showcase and
a character brought into motion.
03 / CHARACTER DEVELOPMENT
Build the character.
Then their world.
Two development journeys, from
character studies to cars and packaging.
01 / SKRRRT
02 / Maak it!
04 / WORK IN PROGRESS
Turn it around.
Look again.
Original screen recordings of the
character turntables and surface study.
Conceptual AI project for satirical and creative exploration only. Not affiliated with VW SA. No commercial intent.
THE STUDIO STAYS OPEN
Finished work has a story.
This is where I share the making.
BEYOND THE SELECTED WORK
Always
in motion.
A restless collection of concepts,
visual experiments and new worlds.
“Anyone can generate.
Jacquin Botha / Creative point of view
Not everyone can direct.”
GLOBAL ONE MINUTE BRIEFS
ONE MINUTE BRIEFS WINNERKenwood
Raw energy, flavour and chaos, beautifully controlled.
See the recognition ↗“Loved the style of these. Stunning.”
Nick Entwistle / On the Kenwood work
01 / 13
More winning work: Guinness, One Minute Briefs winner ↗
THE DETAIL IS THE DIFFERENCEBig ideas.
Big ideas.
Small obsessions.
From the shape of a story to the texture of a surface. Every detail carries the idea.
MATERIAL STUDY / AI ART DIRECTION
THE PERSON BEHIND THE WORK
Experienced eye.
Restless mind.
Architect of Standard Bank’s Iconic “What’s Your Next?” | Founder, Je t’aime Jacx | Strategic Creative Direction, Impactful Ad Campaigns.
I’m Jacquin Botha. Executive creative director, designer and founder of Je t’aime Jacx.
Over two decades in South African advertising have shaped how I think, how I see and how I make. My career spans The Jupiter Drawing Room, TBWA\Hunt\Lascaris, Ogilvy, JWT and Ireland/Davenport.
Today, I work independently with brands and agencies, connecting strategy, design and storytelling with the possibilities of AI. The tools keep evolving. The eye, the idea and the craft still matter.
Work with me ↗
Human imagination.
Extraordinary possibilities.
STRATEGYCREATIVE DIRECTIONBRAND & DESIGNAI IMAGE & MOTION
JE T’AIME JACX / AN INDEPENDENT CREATIVE PARTNER
Ideas first.
Business in mind.
For brands with something important to say. And decision makers ready to make it matter.
Strategy, campaign thinking and AI-enabled production, with Jacquin personally involved from the first conversation to delivery.
Let’s discuss your brief ↗22+Years in advertising
and creative leadership
5Core sectors: automotive, finance,
telco, FMCG and lifestyle
1Direct relationship
with the founder
YOUR PRIORITY. MY STARTING POINT.
Choose your perspective.
THE BUSINESS QUESTIONWhat should your
What should your
brand stand for?
A clear brand platform gives the business something to build on. I connect the commercial brief with human insight, then develop a creative direction that can guide your campaigns and content.
- Brand positioning and platform development
- Senior creative counsel, directly with your team
- A distinctive idea with room to grow
THE MARKETING QUESTIONHow do we make
How do we make
the idea travel?
Build a campaign world that holds together wherever people meet it. I combine concept development and art direction with modular content and AI production, working alongside your internal team or agency partners.
- Campaign concepts, visual worlds and storytelling
- AI prototyping before production commitments
- Connected assets across channels and formats
THE DELIVERY QUESTIONA clear scope.
A clear scope.
A senior point of contact.
A registered South African consultancy with direct founder involvement. We agree the scope, deliverables and commercial terms, with intellectual property and usage rights defined in the project agreement.
- Project, consulting and retainer engagements
- Formal service agreements and confidentiality terms
- Remote and hybrid delivery, with production partners when required
WHAT WE CAN BUILD
Your ambition.
A considered response.
A focused engagement or an ongoing creative partnership. The scope follows what your brand needs.
01Brand platforms & strategy+
Positioning, insight, senior concept development and a creative platform your brand can build around.
02Campaign worlds+
Campaign concepts, art direction and storytelling across film, outdoor, digital and social. One distinctive world with connected executions.
03AI production & prototyping+
Directed image making and motion, campaign prototypes and specialist creative support. Technology serves the idea and the standards of the brand.
04Content systems & design+
Modular content for different formats, brand identity and design direction, with FMCG and packaging ideation where the brief calls for it.
ONE IDEA. A CONNECTED WORLD.
Made to move.
Built to hold together.
A TYPICAL COLLABORATION
The idea is the thread.
Explore how a business brief becomes a creative system.
The business brief
Agree the challenge, audience, scope and what success should look like. A clear starting point keeps the creative work focused.
A process illustration, with scope and timing agreed for each project.
THE RIGHT WAY TO WORK TOGETHER
Let’s start with
what you need.
A defined brief, a clear scope and agreed deliverables. Ideal for a campaign, brand platform or specific production need.
Let’s discuss a project ↗Company details & supplier readiness
Je t’aime Jacx (Pty) Ltd
South Africa / 2025/540204/07
Jacquin Botha
Founder & Executive Creative Director
Johannesburg, South Africa
Commercial approach
Bespoke pricing per scope. Formal service agreements, defined IP and usage rights, and confidentiality terms.
jacx@jetaimejacx.com ↗
Request company credentials or discuss onboarding.
GOT SOMETHING IN MIND?